Privacy and Cookie Policy

We collect only what is necessary:

• Information you provide: When you place an order, download an ebook, join our community, or contact us (e.g., name, address, email, phone number, payment details).
• Device and usage information: Details about your browser, device, IP address, and interactions with our site to ensure functionality and security.
• Cookies and similar technologies: Used with your consent, to enhance site functionality and analyze usage.
• Information collected during digital purchases: Such as email address and download activity, to deliver your ebook and prevent fraud.

Information We Collect

We process personal data only where there is a clear basis:

• To fulfill our contract with you: Processing orders, digital downloads, and community access.
• With your consent: Sending newsletters or marketing communications. We will only send marketing communications where you have given clear consent, and you may withdraw this at any time.
• To comply with legal obligations: Accounting, tax, product safety and consumer protection requirements.
• Where it is our legitimate interest: Securing our site, preventing fraud, understanding how parents use our content, and improving our educational resources.

How We Use Your Information

Sharing of Information

We do not sell or rent your personal data. We share it only where it is necessary and proportionate:

Fulkrum and its providers operate globally. Your information may be stored or processed in Malaysia, the United States, the European Economic Area, the United Kingdom, Australia, New Zealand, Singapore, and other regions where we operate.

Where transfers occur from the EU or UK to regions not formally deemed “adequate,” we rely on recognized safeguards such as the European Commission’s Standard Contractual Clauses together with the UK Addendum or International Data Transfer Agreement. We also apply supplementary technical and organizational measures to keep your data secure.

Privacy Policy:

International Transfers

• Service Providers Trusted partners who manage hosting, analytics, customer support, or communications on our behalf.
• Payment Processing Digital purchases are handled by our authorized Merchants of Record: Lemon Squeezy, Inc. These companies process your payment details, issue receipts, and manage tax compliance. Fulkrum does not collect or store your credit-card information.
• Legal Authorities If required by law, or to protect our rights, safety, or the safety of others.

A list of our key subprocessors and their processing locations is available on request at

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy. For example, order and transaction records are kept for at least 7 years to meet tax and accounting requirements.

Your Rights

Depending on your location, you may have rights to:

To exercise these rights, contact us at:

International Transfers

Access, correct, or delete your personal data.

Withdraw consent for marketing communications at any time.

Object to or restrict certain processing.

Request portability of your data (EU/UK).

We respond to all requests within one month, or sooner where required by law.

Security

We apply technical and organizational measures consistent with international standards to protect your information against unauthorized access, loss, or misuse. While no system is perfectly secure, we continuously assess and strengthen our safeguards.

Children's Privacy

Our website and products are intended for parents and caregivers, not children. We do not knowingly collect personal data from children under 13 in the US, or under 16 in the EU/UK, without verified parental consent.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with the revised effective date. Significant changes will be communicated directly when required by law.

Contact Us

We may update this Privacy Policy from time to time. Updates will be posted on our website with the revised effective date. Significant changes will be communicated directly when required by law.

To submit a Data Subject Access Request (DSAR), data deletion request, or any other GDPR-related inquiry, please use our secure portal:

EU Representative

UK Representative

Email:

Submit GDPR Requests

Send an email towith your order number, name, and a brief explanation of your request.

EU/EEA & UK GDPR Representatives (Article 27)

If you are located in the EU or UK and have questions or concerns regarding your personal data, you may contact our appointed GDPR representative:

Our support team will reply within 24 hours with a prepaid return label and next steps.

Once the product is received and inspected by our logistics partner, your refund will be processed.

Euverify Ltd (Ireland)

Unit 3D North Point House

North Point Business Park

New Mallow Road

Cork, T23 AT2P

Ireland

gdpr@euverify.com

Euverify Ltd (UK)

3rd Floor

86-90 Paul Street

London, EC2A 4NE

United Kingdom

gdpr@euverify.com

This link allows you to verify our appointed representative and submit GDPR requests directly. Requests submitted through this portal are logged and tracked to ensure timely response and compliance.

Cookie Policy

Cookies are small text files placed on your device when you visit a website. They help us keep our site functional, secure, and easy to use.

We may update this Cookie Policy from time to time. Updates will be posted on this page with the revised date.

If you have questions about our use of cookies, contact us at:

We may allow trusted partners (such as analytics, checkout, or advertising providers) to place cookies on your device, but only where lawful and with your consent.

Our checkout and analytics tools are provided by trusted partners including Shopify and Lemon Squeezy, which may use cookies to process payments or measure site performance.

These providers have their own privacy and cookie policies:

Address

Email

• Strictly necessary cookies: Essential for the site to function (for example, remembering items in your cart).
• Performance cookies: Help us understand how visitors use the site so we can improve it.
• Functional cookies: Remember your preferences, such as region or language.
• Advertising cookies: May be used, with your consent, to show relevant ads or measure marketing effectiveness.

What Are Cookies?

Types of Cookies We Use

How We Use Cookies

We use cookies to:

Keep our website secure and functional.

Process orders and remember cart details.

Measure site performance and improve the user experience.

Deliver relevant marketing, only where you have given consent.

Your Choices

You can control or delete cookies through your browser settings.

You may also withdraw your consent for non-essential cookies at any time using our cookie banner or settings link.

You can manage your preferences at any time through our cookie banner or Cookie Settings link on the site.

Please note that disabling certain cookies may affect site functionality (for example, checkout).

Third-Party Cookies

You can control or delete cookies through your browser settings.

You may also withdraw your consent for non-essential cookies at any time using our cookie banner or settings link.

You can manage your preferences at any time through our cookie banner or Cookie Settings link on the site.

Changes to This Policy

Contact Us

Babycare & Beyond Sdn. Bhd.

(Trading as Fulkrum)

a3107, mercu summer suites, 8, jalan cendana off jalan sultan ismail, 50250 kuala lumpur w.p. kuala lumpur, malaysia